Privacy Policy

Effective Date: 1 December 2024

At Alexander Auto Motors, we are committed to protecting your privacy and handling your personal data responsibly. This policy describes how we collect, store, and use your information.

We may collect:

• Name, email, phone number, and vehicle information
• Booking details and communication history
• Diagnostic reports and service records
• Website usage data via cookies and tracking tools

We use your data to:

• Schedule and manage services
• Contact you about your appointment or recommendations
• Send promotional offers (only if you’ve opted in)
• Improve our website functionality and customer experience

We process your data based on:

• Consent for marketing and communications
• Contractual necessity to provide services
• Legal obligations for accounting and compliance
• Legitimate interests for improving service delivery

We do not sell your data. We may share it with:

• Email and booking platforms
• Secure payment processors
• Analytics providers (e.g., Google Analytics)

All third parties are GDPR-compliant and adhere to strict data protection standards.

We use:

• SSL encryption on our website
• Encrypted storage systems for client and vehicle data
• Internal access controls to limit data exposure
• Regular software updates and security checks

Cookies are used to:

• Monitor website performance
• Track user preferences
• Provide a smoother browsing experience

You can manage or disable cookies in your browser settings.

You have the right to:

• Access your personal data
• Request corrections or deletion
• Withdraw consent at any time
• Object to processing
• File a complaint with the ICO (Information Commissioner’s Office)

We retain:

• Booking and repair data for 6 years
• Website analytics for up to 12 months (anonymised)
• Marketing data until you unsubscribe

We may update this policy from time to time. The latest version will always be available on our website with a revised effective date.

For any privacy concerns or data requests, contact:

Alexander James Smith
📧 alexandersmith@alexanderautomotors.co.uk
📍 27 Badger Way, Blackwell, Bromsgrove, B60 1EX